Data gathered from the demand will be used for a study that will "lift the hood on the social media and video streaming firms to carefully study their engines," the commission said in a statement. The rise of social media began back in 1996 with the release of networking site Bolt (now closed). In the article, Aleh Barysevich defines major points for a social media … Every second, 11 people use social media for the first time. Today, in 2020, some 3.8 million people use social media, which is more than half the world's population. The average penetration rate globally is 49%. Social media sites are used by more than two-thirds of all internet users. Tumblr and TikTok come next, with over half a billion users. WASHINGTON (AP) — Federal regulators are ordering Facebook, Twitter, Amazon, TikTok’s parent and five other social media companies to provide detailed information on how they collect and use consumers’ personal data and how their practices affect children and teens. Young people tend to use social media more frequently. Every day, the number of social media users increases. The data for social media adoption in the US is here. The social media app shared its list of top 100 videos, creators and trends in America in 2020. Most of the social media platforms that survived the last decade have shifted significantly in what they offer users. Facebook is the most popular social media platform. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get lost. At the core, the features that define a social media platform are (i) profiles for users, (ii) ability for users to constantly upload content, and (iii) ability for users to discuss content and connect with other users. The data for social media adoption in the US is here. The data produced by third parties and made available by Our World in Data is subject to the license terms from the original third-party authors. Following that, services like AOL Instant Messenger, Live Journal, and Friendster launched all paving the way for the leader, Facebook, in 2004. For Reddit it is the other way around, the share of men is almost twice as high. Social media penetration = active users vs. total population. Social media users are also taking other proactive measures against data privacy, and 9% have taken the most drastic action of stopping using a social media platform altogether. Other social media brands also collected a lot of data about their users. Sources: Data Reportal, BankMyCell, Statcounter. As we can see, the average for the OECD is more than 4 hours per day, and in some countries the average is above 6 hours per day. In this post, we focus on the social media data which starts at around slide 75 in the report. Stacker compiled a list of 15 ways personal data is revealed to social media companies. The first social media site to reach a million monthly active users was MySpace – it achieved this milestone around 2004. Regarding Facebook’s global numbers: In 2018 Facebook had 2.26 billion users, and in 2008 it had 100 million (you can check the data here); the world population in 2008 was 6.8 billion, and in 2018 it was 7.63 billion (you can check the population data here.). The study of 46 countries with internet users aged 16 to 64 shows Japan had the lowest average number of social network accounts at 3.4, comparably the U.A.E., had the highest with 10.5 per person. The increase in social media use over the last decade has, of course, come together with a large increase in the amount of time that people spend online. The current percentage of people using social media is 49.03% of the world’s total population. FTC seeks information from social media companies on data collection. The most recent data from Pew, which took a look at usage from 2019, found the following breakdown for US social media use by platform. Fast changes like those brought about by social media always spark fears about possible negative effects. As the chart shows, this growth has been driven almost entirely by additional time spent on smartphones and tablets.3, According to a survey from the Pew Research Center, adults aged 18 to 29 in the US are more likely to get news indirectly via social media than directly from print newspapers or news sites; and they also report being online ‘almost constantly’.4. The share of women who use Pinterest is more than twice as high as the share of men using this platform. Almost every company is trying to get a slice of the social media pie. Below, we have the top 20 social media growth rankings by country, representing the largest number of users, not percentage increase: The total number of people using social media grew by 9.2% between April 2019 and Jan 2020. In 2020, Facebook is the leading social network with people with 2.60 billion of the 3.81 billion social media users worldwide. In other words: it’s unclear whether today’s young people will continue using Snapchat as they become older. Probably the first recognizable social media site, in the format we know today, was Six Degrees – a platform created in 1997 that enabled users to upload a profile and make friends with other users. This is shown in the chart where we plot the breakdown of social media use by age groups in the US. Your email address will not be published. In 2020, there are 3.81 billion people actively using social media in the world, and this is an increase of 9.2% year-on-year from 3.48 billion in 2019. All of our charts can be embedded in any site. The next chart shows the number of hours young people spend on the internet across a selection of rich countries. For example, Facebook reports the average revenue per user would be $36.86 for signing someone up in the US; however, in the Asia-Pacific region, it’s currently around $2.11-$2.96 per user. Once-dominant platforms have disappeared. Below, we have the growth in time spent on social media in minutes; the data source is from all internet users from 47 countries, aged 16 to 64, and on any device. Our World in Data: The rise of social media. Sources: PEW Research, Data Reportal, Brandwatch, Social media platforms & Kepio’s Analysis. An original record of the US market size was 5% in 2005, growth in the US took just under 6 years to penetrate 50% of America’s population in 2011. To put this in perspective: TikTok gained on average about 20 million new users per month over this period. From the same survey we also know that 48% of adults 18 to 29 say they go online almost constantly, and 46% say they go online multiple times per day. What else would you like to see added to this roundup? In terms of technology adoption, it’s mind-blowing to see how quickly a social network can explode. The percentage of social media use versus the total population by race for the entire US population is: Unsurprisingly, the percentage of American’s using social media by age is primarily Gen Z and Millennials. By region, social media growth in 2019-2020 is led by Asia: Facebook is the leading social network at, In the US, 2019-2020’s monthly active users are, The average number of social media accounts is, The growth in the number of accounts per person is up, Firstly, the growth of multi-networking relates to the widening of, America’s social media growth rate between 2019 and 2020 was, The total number of users America has grown by, People in the Philippines spend the most daily time networking at, People in Japan spend the least daily time on networking at. The average number of people that use social media for work is 43% of all internet users aged 16 to 64 worldwide. The current percentage of people using social media is 49.03% of the world’s total population. If the average person persisted with the same social media usage, they would spend 5.7 years / 2,080 days on platforms in their eligible lifespan. 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